A Devon pastie is a savory pastry filled with a delicious mixture of diced potatoes, swede, onion, and succulent beef. The filling is seasoned with pepper and wrapped in a flaky, golden pastry crust. The flavors blend with every bite to create a mouth-watering, hearty, and satisfying combination. The pastie is perfect for a quick meal on the go or as a main dish paired with a side salad. It’s a traditional English dish that’s loved by many for its simplicity and delicious taste.
HAND-PAINTED BOX ART
PACKAGING ART
I painted this scene with inkwell, pen, and brush. The original, shown at the top of this page, is painted on watercolor paper, then copied and printed onto the design as shown in the cut wireframe image below.
WIREFRAME DESIGN
Wireframing is a crucial step in the design process that involves creating a basic visual representation of a website or app’s layout. It focuses on functionality, structure, and user experience and helps designers identify potential issues and improve usability.
ASSEMBLING THE BOX
The box is designed to fold around the back and bottom, then connect to itself in the front. The bottom folds inside the front, and then the top slides into the circular Devon sign through a slit.
PACKAGE DESIGN
Package design plays a critical role in influencing consumer behavior. It communicates brand identity, value, and quality and can evoke emotions that lead to increased sales and customer loyalty.
FOOD WRAPPING
Attractive and branded food wrapping plays a crucial role in building brand identity. It communicates quality, value, and attention to detail and can create a memorable customer experience.
THE ACTUAL PASTIE
A Devon pastie is a savory pastry filled with diced potatoes, swede, onion, and beef, seasoned with pepper, and wrapped in a flaky, golden crust. It’s a traditional English dish that’s hearty, satisfying, and perfect for a quick meal on the go.
PACKAGING ART
I hand-drew the top of this box with brush pens. The edge is a paint blend I created with a cotton ball and ink. The swirl design is reflected with a creative pattern in actual product wrapping.
PACKAGING CONTENT
Including a company’s history on packaging can create a sense of brand loyalty, trust, and credibility. It shows the company’s longevity, expertise, and commitment to quality, which can attract and retain customers.
MOOD BOARDS
A mood board helps clarify ideas, set a visual direction, inspire creativity, facilitate communication, ensure consistency, and save time and resources in the creative process.
FINAL PRODUCT
The final graphic, assembly, and box designs are beautiful and elegant solutions to wrapping the classic Devon pastie in a trustworthy fashion.